Nuun

The brand

Nuun is a Seattle-born hydration brand founded in 2004 with a simple but game-changing idea: separate electrolytes from sugar. Best known for their effervescent electrolyte tablets that dissolve in water, Nuun pioneered a cleaner, more functional approach to hydration that quickly earned a loyal following among athletes and everyday movers alike. Their lineup has since expanded to include a range of tablets and powders formulated to support energy, immunity, and overall wellness — all without the unnecessary additives found in traditional sports drinks. Acquired by Nestlé Health Science in 2021, Nuun continues to operate with the same mission at their core: empowering people to move more through everyday hydration.

What we did

To the Moon Social partnered with Nuun to support the launch of their new caffeine line through a dynamic mix of UGC campaigns and product and lifestyle photography. Shot entirely outdoors, our imagery was designed to capture the active, on-the-go spirit of the Nuun brand — showcasing the new products in natural, real-world settings that resonate with their audience. From styled product shots in the field to authentic lifestyle moments, we created a cohesive visual story that brought the energy of the new caffeine line to life across social media and digital channels.

Our services