Nirvana Super has water down to a science. The 1st and only beverages infused with scientifically-backed HMB ((β-Hydroxy β-Methylbutyrate) for optimal physical and mental performance. Supported by scientists and trusted by athletes, these super seltzers fuel your fitness journey with extraordinary results.

Our Work

• Our Work •

What We Did

Energized by the brand’s star power, we harnessed the power of social to super-power Nirvana Super. The original product, lifestyle, and e-commerce assets we created leap out of the grid. Incorporating the brand’s ambassadors into our overall strategy, we customized content capture shot lists for them. This allowed us to (1) cut down on production costs as ambassadors were able to capture content themselves, (2) remove the burden of asking them to conceptualize videos, and (3) ensure we got quality, on-brand content. We facilitated successful partnerships with brand ambassadors like Patrick Willis, Kyle Lowry, and Tommy Townsend.