A part of the Boisset Family Estates, LVE Wines is a unique series of wines hand-selected by John Legend. Boisset is a family-owned collection of historic and unique wineries, with more than 28 prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley, and the Napa Valley.

Our Work

• Our Work •

What We Did

We wanted to carve out LVE’s distinct identity amidst the expansive Boisset wine empire. We worked on strategy and conceptualization with LVE and Boisset to ensure we were in alignment with both the LVE brand and the larger parent company. Our first large undertaking was a lifestyle photoshoot to bring the vision to life. Pairing our original content with social media account management, we were able to organically grow LVE’s Instagram community to over 38.1k followers. John Legend even chose to share our photography assets to his personal account.