Arey Grey is the first functional beauty brand to target grey hair with a proactive, science-driven approach. Known as The Wrinkle Cream of Haircare™, Arey products are formulated with vitamins, minerals, antioxidants, and a peptide to slow graying and re-pigment hair.

Our Work

• Our Work •

What We Did

For this growing startup, we started from the ground up. This DTC company started with just one supplement and expanded to a full haircare line. As the brand grew, so did our scope of services for them. Through precise strategy, community engagement, and content creation, we organically grew their Instagram community to 10k+ without the use of paid media. Biggest wins include helping the brand reach viral status with features from Byrdie, Goop, The New York Times, and Well+Good.