The Blog

Have you ever been swiping through the latest collection from your favorite fashion brand, adding items to your wish list or cart that you hope to buy on your next payday, and then later that week, when you’re on Facebook, see an ad for that exact same piece you had your eye on?

Ever stumbled upon a new Instagram, loved it instantly, and ended up surfing through their pics for, like, 15 minutes?  You might not have noticed at the time, but chances are that Instagram that made you stop and scroll (like really all the best IGs these days) followed a cohesive, beautiful Instagram theme.

What’s more important than understanding the Instagram’s algorithm, is understanding its goals and how the order of posts you see fit into those is the best IG “hack.”  When you can do that, you can see the matrix.

Consider Instagram as a new generation of shopping, and though it’s not without its cumbersome elements, it’s so much closer to a native retail experience than it was a few months ago. Keep reading to find out more.

Not convinced your brand needs an Instagram? These fascinating Instagram statistics might change your mind…

When it comes to crafting captions, a lot of people fly by the seat of their pants, while others forgo the caption completely. Instagram is, first and foremost, a photo sharing app, and creators assume that audiences don’t really care about the words underneath the photo.